Sotto · Writing
Our thinking
What we are reading, arguing and testing about the hour after the credits, and what licensing an official companion actually asks of a rights holder.
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Your content is already in the model. Just not your name
For two decades, the people who serve a fandom between releases built their business on a simple exchange: do the research, and the audience finds its way to you. Part five of The Fandom In-Between looks at what happens when the answer no longer needs the source.
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Studios know their box office. They don't know their fans
Part four of The Fandom In-Between looks at the gap between reach and understanding, and why the most valuable fan in any audience is usually the one nobody can point to.
The companion category grew up. Now it has to earn trust
AI companions have long been dismissed as a passing curiosity. Part three of The Fandom In-Between examines what the numbers say about that assumption, and why the real barrier to this category was never demand, it was trust.
Audiences don't want more footage. They want in
When fandom gets loud, the industry's instinct is to give it more to watch. Part two of The Fandom In-Between explores what audiences are actually asking for in the gap, and why the answer might not be more footage at all.
The most valuable hour in entertainment is the one with nothing to watch
Entertainment has always been organised around the release. Part one of The Fandom In-Between explores what happens in the space between those moments, and why it might be the most valuable, least understood territory in entertainment.